Monday, June 16, 2008

The Yao Campaign

As promised, John at YMM is hosting the pics I took in Shanghai of Yao's Olympic-themed marketing campaigns. To give them some context, its not that Yao is saturating the market but that Shanghai loves its billboards. There was an equal amount of ads (or more) for other Chinese athletic stars such as Liu Xiang and the Chinese women's volleyball team.

Yao's shadowman, the indomitable pryuen, also has some great info posted on the YMM message board regarding Yao's pre-Olympic tourney schedule.

Originally posted at Yao Central on June 16, 2008 10:29 AM

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