SHANGHAI -- Yao Ming has successfully parlayed his new-found status of "player everyone loves to hate" to a two-year deal with Gatorade subsidiary, Haterade. Normally reserved for particularly outspoken or demonstrative professional athletes such as Terrell Owens, Dennis Rodman, Bill Laimbeer or Charles Barkley, Yao has somehow secured the title with none of these qualities--displaying once again the inimitable abilities of Shanghai's No. 1 son. Ironically, it has been former Haterade cover model, Charles Barkley, who has led the "Everyone Hates Yao" campaign.Saturday, November 25, 2006
Yao Lands New Endorsement Deal
Gatorade subsidiary finds niche success in pop sports media
SHANGHAI -- Yao Ming has successfully parlayed his new-found status of "player everyone loves to hate" to a two-year deal with Gatorade subsidiary, Haterade. Normally reserved for particularly outspoken or demonstrative professional athletes such as Terrell Owens, Dennis Rodman, Bill Laimbeer or Charles Barkley, Yao has somehow secured the title with none of these qualities--displaying once again the inimitable abilities of Shanghai's No. 1 son. Ironically, it has been former Haterade cover model, Charles Barkley, who has led the "Everyone Hates Yao" campaign.
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